Magic Onion is a wellness brand that simplifies nutrition by offering personalized food protocols — not generic meal plans. I was brought on to design a high-converting waitlist landing page that would resonate with health-conscious users and build anticipation ahead of launch.
Magic Onion needed a landing page that could clearly communicate their unique value — "a strategy that works for your biology" — while avoiding the overwhelming, trend-driven messaging common in the health space. Their goal: collect high-quality waitlist sign-ups and start building trust with early adopters.
I designed a clean, focused waitlist page that:
Delivered a strong, no-BS hero message
Positioned Magic Onion as a refreshing alternative to typical health programs
Used minimal, calming visuals to reflect balance and clarity
Included persuasive, human-first copy to align with their brand tone
Optimized the waitlist CTA for simplicity and ease of entry
The page is primed for launch and strategically designed to capture high-intent leads. It’s set up to become a powerful first touchpoint for users entering the Magic Onion ecosystem, with room to scale into future campaigns and product launches.
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